Franchising your business is a big step for any SEO business, and a step that should be considered in depth before any final decisions are made. For some businesses, franchising is the most effective form of growth, especially if your business requires knowledge of local areas.
Before you dive into franchising your business make sure you know exactly what your business aims are, and make sure your business is a financial success – since without these, people are unlikely to take take on your model. Below are the most fundamental steps one should take when franchising their SEO business.
Firstly, ensure that you get the best legal and specialist aid when franchising, or at least the best you can get on your budget. If this is done poorly, then you will end up with a franchise not properly protected by intellectual property, because poor lawyers will leave loop holes for competitors. This can destroy business, and has done before, so make sure you tick this box. Franchising consultants should also be picked with care. Ask for recommendations and reviews before even contacting any of them. You need to ensure that your franchising goes off without a hitch and things such as pricing are perfected.
Secondly, make sure that you select the right franchise for your business. These are people your are going to be sharing a brand with and depend on. You need to ensure that they are on the same page as you before going in to deep. In order to do this, you should make a list of your aims and plans for the next five years and show it to your potential partner. If you can both agree on where you want to go, and feel like you could have a good working relationship, then you are likely to be a good fit. If this is not the case, then I would suggest carefully reconsidering.
Finally, you will need a strong training and support element in your business, for the first few months anyway, to give your franchise a chance to flourish. Ensure the training they receive is as in-depth as you could possibly imagine, because this will be the difference between your business taking off, and your business slumping.
Franchising is by no means the quickest path to the growth of your business, but the effort you put in will pay back over and over for the rest of your business career. That is, if you follow the above steps and take time and care over every decision.