It is important that you are aware of who it is you want to sell your product/service to. Recognising your target market is an important step in running a successful business.
Many new businesses believe that their customers are anyone who buys their product. However, if you can define exactly who your market is and specifically target your customer, you are more likely to be successful.
Opening new markets
Don’t get caught in the trap of believing you must keep getting new customers, and put all your resources and efforts into opening up new markets.
Plan how to get repeat orders from existing customers. It costs seven times more to gain a new customer than to keep an existing customer.